Sunday 20 May 2012

Television Commercial-Marketing Campaign-Epipen

New EpiPen Commercial By Pfizer Canada, Does It Hit The Mark?

Earlier this month, I expressed concern about the EpiPen marketing campaign launched in the US. Both the television commercial and the print ad for that campaign have now been pulled by Mylan Specialty due to the objections of advocates and food allergy organizations. You can read my thoughts about the US EpiPen ad campaign by clicking here.Today, I saw for  continue reading... read more..

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